We are looking for a sleeve to wrap around our standard sized plastic trays for our meals. The dimensions of the sleeves should be 8.5 inches across, 6.5 inches wide, and 1.5 inch deep. Images of the sleeves are attached in the files, including die lines.
Overall, we want the design to be sleek and sophisticated. We want a packaging design that will pop and stand out, but not by using too busy of a design, or colors that make it look childish or cartoon-y.
This packaging is for our direct-to-consumer online shipping, and not for retail outlets. We therefore do not need to reserve space for UPC codes or full nutrition facts.
Our meal options change, and so we need a sleeve that can be used for all of our products, from main courses with meat options, to veggie sides, and desserts. See https://shop.azulunafoods.com/ for a sense our most recent offerings to get an idea of the product.
BOTTOM: (Dimensions 8.5” x 6.5”)
On the back we would like to leave a 4” x 6” space to place a sticker that includes the meal contents including ingredients list, and heating instructions. A picture of an example label is provided with the files. You do NOT need to redesign the label, unless you'd like to.
This may be all there is space for on the bottom, as again we do not want the design to be too busy.
TOP: (Dimensions 8.5” x 6.5”)
On the top we would like the logo and tagline provided in the logo file “Azuluna: Healthy Farms, Healthy People”
We want the logo and tagline included, and the text: “Eat Your Way to Better Health” in a punchy way that stands out (perhaps as some type of “stamp” added as if it were stamped on afterwards) but also some imagery that makes the product stand out without being cluttered. We have a number of images that we have attached that can be used as you see fit.
We also would like the following language included in this section (or on another panel as you see fit):
We are committed to empowering you
to improve your well-being by eating better.
SIDE PANEL 1: (Dimensions 8.5” x 1.5”)
On the front side panel, we would like to highlight our founder farmer and founder chef. We promote that we are “Chef Crafted, Farmer Owned” and would like to capture this fact prominently on this section. We will provide images of our chef and founder to use in this section.
We want the following letter-like language included on this panel:
"We created Azuluna because we are driven to improve the health of our communities through better eating. This starts with sourcing only the best ingredients from our network of regional farms, and continues with our science-based nutritious meals that taste great. If you aren’t 100% satisfied with your meal, please reach out to us and let us know how we can improve. Thank you for being a part of Azuluna, and helping to move this mission forward.
Ken Rapoport, Farmer
Rachael LaPorte, Chef
SIDE PANEL 2: (Dimensions 8.5” x 1.5”)
On the back side panel, we want to share what sets our meals apart, using four icons that are featured on our website and marketing materials. Please use the following text and the icon imagery attached in the files in this section:
This meal supports real farmers,
who grow real food, responsibly.
Classically-Trained Chefs [with Icon - see attached]
Farmer-Owned [with Icon - see attached]
Nutritionally Balanced [with Icon - see attached]
Responsibly Sourced Ingredients [with Icon - see attached]