How PUR Clean started their product packaging journey
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Medical & Pharmaceutical
Olson Venture Group, LLC
Description of the product
Our company sells high quality replacement electric toothbrush heads. We have a heavy social component to our company that we would like to be conveyed in our packaging. For every purchase we donate a toothbrush to a national charity to help those in need. This is shown in our logo where the two people together make a smile.
This contest is for a pack of 4 Cross Action Replacement Brush Heads.
Description of the product target audience
Our target audience is 60/40 female to male, middle class to upper middle class, college educated, and supports socially responsible companies.
***NOTE*** We are having packaging designed for three different products and will be using the winning designer for all three!***
We are looking for very simple and clean product packaging. We are split between having the brush heads in a cardboard box with a cellophane window or a cardboard hang tag with the product sealed in plastic.
The back of the package should should have a couple of pictures showing how to remove and install the brush head (one taking the old head off and another with the new head being installed).
We are open to creative input.
What to avoid
We are looking for packaging that will maintain product sterility, so any designs that may put this in jeopardy should be avoided.
The current package is 5.75 inches tall by 3.75 inches wide. We would like the new packaging to remain around these dimensions.