johnivar got their new product packaging by running a design contest:
Sleeping tea packaging design!
Check out johnivar's Product packaging contest…
Food & Drink
Other color requirements
Please feel free to experiment with different colours than the palates suggested.
Natura Lab AS
Description of the product
Our product is a sleep tea that comes in handy sachets. All you have to do is boil up water, add the instant tea powder and stir. The product contains natural ingredients, and we have added helpful vitamins/minerals as well. Ingredients include: Chamomille, melissa, hops, lavender, magnesium, biotin and B12. The tea has tasteful notes of chamomille, bergamot, and limeflower.
Description of the product target audience
The product is suitable for any person having trouble to sleep. It's important to create a design that will appeal to both younger and older consumers (trendy enough for instagram promotion, obvious enough product functions for the elderly). The product functions are the following: - Fall asleep faster - Better sleep throughout the night - Helps against stress, anxiety and restlessness Women are the primary users, but the design and colours should not exclude men.
Product box The product box is flat with a large front and backside, creating a large space for great design. The box is flat due to optimisation for postal shipment. The attached excel document contains all text. IMPORTANT: Please use the Norwegian language column in the design. The english translation beside it is so that you can easily understand the text/content. The front of the box should have the name Sleepwell Tea™. For other text and elements please refer to the attached Excel document. The back should contain text and elements as described in the attached Excel document. Material: Thick paper quality with a satin matt finish. Truly an exclusive and modern quality feel. Printing effects available for elements: Embossed, glossy, metal foil, impressed (sunken into the paper). Combinations of the effects are possible. Sachet The sachet should only have the name Sleepwell Tea™ on it, in the same font / elements as chosen on the product packaging. Material: Aluminium foil, all colors available. Delivery should be in editable Illustrator format, along with all fonts. EDIT: If fonts are not free, we can buy them ourselves as long as you provide the name. If you need to buy stock images or graphics we can purchase them as long as you send us a link to the provider. We would also appreciate some high quality 3d mockups to use on websites/printed material. Let me know if you have any questions, looking forward to see some great designs!
What to avoid
Do not use images of people on the packaging. Images or illustrations of ingredients is ok.
Please see the attached box and sachet cutting guide.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
johnivar collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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