gvx_sales got their new product packaging by running a design contest:
Sleek box design for a home-office product
Check out gvx_sales's Product packaging contest…
Description of the product
We're Paltec. Our portable home-office product is designed for maximum comfort, convenience and usefulness. It supports the use of a laptop while the user sits comfortably on their couch.
Description of the product target audience
The target audience is work-from-home laptop users and Netflix binge watchers! Gender: All Age: 25-50 years old Location: Australia & New Zealand Income Level: Any, mostly office employees.
> GENERAL: The box should be very minimalist, sleek and make use of negative space. We are looking to convey a sense of comfort, convenience and productivity. > BOX STYLE: Although we are open to all suggestions, a package where the user either slides the box out through the short-side OR lifts the cardboard out from the front long-side of the box (and then opens from the top) would be of interest. We are imagining opening the box to a brand new laptop as an example. > ASPECT RATIO: Please consider the dimensions of the product provided. > PRODUCT NAME: The name "LapSurf" can be included in the design, however it is completely up to you if you want to and where to put it if you do. > LOGO: The company logo must be on the top-face of the box but does not necessarily have to be a prominent feature. However, the logo text colour (Turquoise) and font (Verdana - bold) should as close to the attached image as possible. The background (which appears white in the attached images) may be transparent in your design. Please ensure the full-stop or period (".") is included. > CAPTIONS: Text about the product is not essential, however if you would like to add this to your design, please use words like "Comfort" "Productivity" and "Style". Images of the product itself have been attached for additional reference.
What to avoid
Curly fonts and wildly exotic colours are probably not what we are looking for but we are not the experts! We have attached 2 images of the product and 3 example packages that we like - however we are open to all ideas!
Current dimensions are... HEIGHT: 15 cm LENGTH: 56 cm WIDTH: 38 cm Please use the above to determine your sizing. However, depending on the mechanism of "unboxing" the package you choose - we may work with you to generate exact dielines.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
gvx_sales collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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