Biscuits which have an amazing aroma and taste of melted butter, that takes you to the early childhood, when your grandma was making homemade butter, all natural without artificial additives. They are made from all natural high premium quality ingredients. The high grade wheat flour is processed into our own mill, which guarantees the better quality of end product.
Description of the product target audience
The target audience is very wide: from little children (5 years old) up to 65+ seniors. They are well combined with a cup of coffee, tea or milk that everyone witin this age range can treat himself.
I need redesigning of existing packaging keeping the main idea from an 'old' version OR restyling the existing in a new better way. This is TOP selling item in Middle Asian countries, design was made for the Asian market. I want to amend key elements to make sense for the American consumers. The current design has no open window, that's why we need to emphasize on the cookie picture to show it in a mouth-watering look.
What to avoid
Some obvious ideas like wheat pictures or the field with sun and wheat plantation or pile of cookies - we don't want to see that. It is really important to bring an unforgetable clinging idea that will memorize to the customer's mind. More creative concepts are welcome. (I am attaching the current design)