Heepalpatel got their new product packaging by running a design contest:
Rimpy's Indian Foods
Check out Heepalpatel's Product packaging contest…
Food & Drink
Rimpy's Premium Indian Foods
Description of the product
Rimpy's is our house brand, under which we sell Rices, Lentils, Flours, & Spices.
Description of the product target audience
This is for our private labeled in-house brand that we sell in our Indian Supermarkets. The Target audience is a family from india that lives in American. typically 30-60 years in age.
What we typically do is design a common pouch and use that design across all the items. In the current pouch, the Yellow area in the front is where they print the names and the white area in the back is where they print the nutrition info. Attached are pictures of a couple of lentils and a bag of spice to give an example. We would like to design something similar where we can use similar packaging across multiple items but have it segmented. Example: have a similar layout and design across the entire product line but Different Main colors for the different categories. For Example we would have separate color for the Lentil Line, a separate color for the Spice line, and a separate color for the flour line. Our Rimpy's Logo is very simple. changes can be made to accommodate the packing design. We have had multiple design changes in the past and have noticed that we need to show the customer the product inside so there the entire bag cannot be covered, the customer needs to be able see the ingredients.
What to avoid
We would like to make sure the customer can see the product inside. the entire bag/pouch cannot be covered.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Heepalpatel collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Most of my consumers are women & children. Educated women between the ages of 25 & 45, health conscious, online (amazon
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Anyone who loves flavor on their food. 20-40 males/female
Everyone and anyone!