New Restaurant Packaging Needed - For Established Sandwich Concept - In Franchise Growth!!!
gwendolyngraham needed a new product packaging design and created a contest on 99designs.
A winner was selected from 10 designs submitted by 5 freelance designers.
One of the designers who made it happen
How gwendolyngraham started their product packaging journey
Package type
Design inspiration
What colors do you want to see in your design?
What industry do you think your business is most related to?
Company name
Miller's Roast Beef
Existing website
Product name
To Go Bag
Description of the product
We are in need of a design for our takeout bags.
Description of the product target audience
Our customers are extremely diverse. All ages, demographics, genders, etc. We are extremely lucky to appeal to a wide range of demographics.
Style attributes
Design needs
We need our to go bags designed. I have attached some branded products to give you an idea of who we are - but honestly we are a 50 year old company - with lots of roots and history. We are now franchising and need a "banded" look for packaging - so this will be the beginning of this. Please use your artistic expertise to produce something awesome. Open to fonts, colors (really like colors in the dieline link below) - Give us something with a collage/pattern possibly, something polished - that looks like a major brand. Use word montage, strong graphically interesting words, graphics, collage of words, images, illustrations, wallpaper, etc. This can be the beginning of a great relationship for a long term contact of other items.
Words that describe our brand:
Healthy Alternative
Better than fast food
Hand Crafted
Simply Good Food
Made to order
Family Serving Family (this is our trademarked slogan)
Slow Roasted
Fresh, Never Frozen
Certified Angus Beef (needs copyright symbol)
Steeped in Tradition
Authentic Experience
Freshly Baked Bread
Community
Family
Est. 1968
You don't have to use all these words - we want something strong that makes a statements and communicates our VOICE to our customers.
See our website to get an idea of who we are - and see our reviews on the Internet (Yelp, Google, Facebook) to get a handle on the reach that we have within the community
We really like:
http://www.thedieline.com/blog/2016…/get-grubs
The colors, fonts, styles, design, etc. really speaks to a bit of nostalgia which is what we want to come through since we are a very old brand, deeply rooted. We want that to shine through the design.
As well as check out Pinterest Board for inspiration
https://www.pinterest.com/ggraham1878/packaging/
Package dimensions
Template attached
Attachments
Bronze package
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Deliverables
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