- Develop a brand look for Resort Nation
- Preliminary packaging concepts for the line
Primary: The Resort Nation consumer is a style-conscious, price sensitive female on the go, who purchases items to fit into her contemporary life.
Premium/ Upscale, Stylish, Modern, Disruptive/Eye-catching
Positioning: Resort Nation is a premium quality brand, with chic design aesthetic but accessible at value pricing.
Kate Spade, Method/Target Brand, Martha Stewart Collection, Calvin Klein, Diane von Furstenberg
Packaging must clearly feature the products and have a concept/look that will translate to various packaging elements (hangtag, standard boxes, belly bands/o-rings etc).
- Explore both standard (4-color on box) and unique packaging concepts.
Basic Packaging Line Look/Styleguide - Please use some of the uploaded items/images to design packaging concepts for Resort Nation. (note: many of these are not our product items, just samples of what our line would be - basic items with a stylish twist/print/detail). Copy detail on packaging is TBD.
Primary objective is to get a strong look for the brand. Balance the juxtaposition of Resort (a word that conjures a certain lifestyle) and Nation (which can sound masculine or harsh).
If you choose to design around any of the bath items (soap dish, brush holder, cup, and soap/lotion dispenser), please also show packaging for the items as a set/in one box.
If a winning design/concept is strong enough, designer may be hired to do digital renderings of products for us (up to $15K of work / 30 items).