We are creating supplemented products that are tailored to helping people with substance dependencies make the adjustment to normal function again. The products are carefully designed to help restore normal sleep, mood, memory, appetite and cognition while improving physical health by managing cravings and providing essential vitamins, minerals, electrolytes and proteins. As such it is very important that the brand is appealing to people who may feel uneasy, anxious or at risk. The branding cannot be too busy and needs calming colours but a hint of energy that the customer is looking for again.
The products are in four categories and will need to be distinguished by their secondary colour scheme, but most of the branding needs to remain the same.
1. Alcohol Recovery Pack
2. Stimulant Recovery Pack
3. Depressant Recovery Pack
4. Tobacco Recovery Pack
The products will be tablets of the following put into roughly packets of 10 and sold in a plastic HDPE canister with roughly 1000-2000cc of volume.
Vitamin B Complex
Electrolytes (Potassium, Sodium)
Green Tea Extract
The look needs to be contemporary pharmaceutical meets Apple Inc. Clean with the odd bright colour but nothing overwhelming. Some grunge or paint in there to give a subtle high energy look would be preferred. Not too many colours on the packaging but the packs need to be easily distinguished by colour. Our logo has not yet been designed, so If you would like to include one as part of the submission please feel free. We are after something very simple, contemporary and to the point.