altairW got their new product packaging by running a design contest:
Re-Design The Packaging for Canada's Leading Nootropic Brain Booster
Check out altairW's Product packaging contest…
Medical & Pharmaceutical
Description of the product
Indezone is a new nootropic (cognitive enhancer) made for students, with the highest quality standards. It's approved by Health Canada with the health claim: "Helps to enhance cognitive performance." Think of it as an energy drink, but better for your brain, in capsule form.
Description of the product target audience
University students who cram for exams and rely on energy drinks or other stimulants to help them stay productive. They're adventurous, driven, and smart.
We're looking for an exciting but clean design that really POPS off of shelves and catches the attention of anyone who walks by. At the same time, it's important that this looks like a credible product. Since it is approved by Health Canada, there are regulatory requirements for labelling, and the required text for each panel is available in the attached file. The design should be in portrait orientation. Moods: Fun, clever, innovative, intelligent, motivated, credible
Dieline attached (.PDF).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
altairW collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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