How Eda.dikmen started their product packaging journey
Who are you known as?
Packaging Design for a new product
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Vita is a very strong, well known FMCG brand offering edible fats & oils to the market. The brand has been active for years and the customers' see the brand as the expert in its category. Vita is now enlarging its product range to become a strong food brand. The first goods to be introduced to the market are tomato pastes.
What inspires you and how do you envision the design for your business?
We'll start with two different sizes of tomato pastes, 1 kg & 5 kg. We need a talented designer with a modern vision to design the tin boxes of the tomato pastes & the cartoon boxes where the tin boxes will be held. The package needs to look modern, tasty, fresh and attractive. Freshly collected tomato images, a strong typography to explain the product & the brand would be good to see.
Die cuts of the boxes, labeling information and the brand logo are attached.