Toby the Dog got their new product packaging by running a design contest:
product packaging for Toby Farms
Check out Toby the Dog's Product packaging contest…
Food & Drink
Manufacturer of coated peanut snack foods. Our target audience is children to adults under 50. We are targeting males more than females.
What's your vision?
We are looking to have packaging designed for our new coated peanut snack food- Sammy Squirrel's Munch'n Nuts. This will be a mass market retail product; we want to show this product as an ecomonical and fun food perfect for movie night, watching the big game, taking to work or school and every time in between. Packaging should be bright and eye-catching. Colors to use: Reds, Bronze, Orange, Greens, Browns Avoid colors: yellow, blue, purple, grey, pink
The packaging will be a stand up resealable pouch with the following dimensions: 9 3/8 inch tall 7 3/8 inch wide 2 3/4 inch gusset We need 2 panels created- front and back both 9 3/8 by 7 3/8 FRONT: =============================== 1) We want the logo to read "Sammy Squirrel's Munch'n Nuts" with Sammy Squirrel in smaller font than Munch'n Nuts 2) The description of the product should be placed under the logo and read: "Peanuts covered in a crispy crunchy coating" 3) The pile of peanuts in the file provided should be in front of the package as the main focus. 4) Our mascot Sammy should be on the front of the package. You can try using either the naughty Sammy pose or the happy Sammy pose. Just one profile picture please and it should be smaller than the peanuts. 5) Please put in a space on the front in either the bottom left or right corner to place the flavor descriptor (for example: original, salty, sweet, spicy, etc) This space should be distinguishable by use of a different color than the rest of the packaging BACK: =============================== 1) We would also like the picture of Sammy chasing a nut to be incorporated into the back. 2) The right side of the back package will be reserved for the nutritional guide, ingredient list and UPC code; 3) The Toby Farms logo provided must also be placed on the back of the package on the bottom left. The space in between Sammy and the Toby Farms logo will be used for text and filled in later. 4) Section that say's "Best Before By" in the lower right corner. The winner of this contest must be prepared to work with us and possibly our printing company to get exact dye lines and layout correct. They must almost provide both design and print files at the conclusion of the contest. Please feel free to ask questions.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Toby the Dog collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People on a keto diet, diabetics, those that want to eat healthier, those watching sugar intake.
Zoomers, millenials, teenagers, students and young adults. But really, this is a fun treat for anyone with a sweet tooth