Completed contest

product packaging for Cirquility

Tristan1966 needed a new product packaging design and created a contest on 99designs.

A winner was selected from 80 designs submitted by 12 freelance designers.

80
entries
12
designers
1
winner

Some of the designers who made it happen

Winner - Lily Dormishev
Lily really stepped up and did an outstanding job of taking my concept and making it into reality. She has such an eye for artistic design, and is very patient when it comes to tweaking the project with minor adjustments. I just can't say enough about how pleased I am with Lily and this whole process. It was a truly wonderful experience!
- ForeverYourBrother
Finalist - ~ Bigfam ~
Bigfam went above and beyond when designing our icon. He is very quick to respond and deliver. He makes sure that the needs are met and doesn't have any hesitation tweaking and redesigning to fit your needs. He delivers perfect files in what ever form you may need. I would highly recommend him.
- Anonymous

How Tristan1966 started their product packaging journey

Organization name

Cirquility

Tell us a bit about who you are and the people you reach

Cirquility is a social startup that provides energy-saving technology to lower-income homeowners, free of charge. Energy is one of the most regressive expenses in the United States, and some lower-class homeowners use as much as 40% of their income just to keep the lights on. Struggling homeowners can’t afford expensive home renovations, so they keep paying more for energy. Cirquility helps them upwards and onwards. We provide them that technology for free, and then bill them half of the money they save from using it. That way, they save every month, making this technology available to everyone.

Right now, Cirquility is just getting off the ground, so we’re focusing heavily on energy efficient light bulbs. We are launching a poster design contest to help build our image as a company that is loyal to its customers and wants to help them get out of a bad situation. Key themes are hope, helping those in need, and someone having your back when you’re down.

What industry do you think your business is most related to?

Home Furnishing

What inspires you and how do you envision the design for your business?

Cirquility is looking for a poster conceptually based on the Accenture Airport Advertising campaign (http://www.accenture.com/us-en/comp…ising.aspx). We are NOT looking for this style to be copied directly, but we think the general idea of an evocative image with soft text in the foreground suits the intent of our campaign very well.

We are trying to establish ourselves as a company that cares about its customers, and our target market is young and middle-aged homeowners, so the poster should focus on positive imagery, particularly family. We want a poster to emphasize the things you can get for a family or home using the saved money. Poster should incorporate the phrase “You can’t put a price on a brighter future.” It should also incorporate Cirquility’s motto—“Lighting the way forward.” The motto should be placed reasonably near Cirquility’s logo.

As an example of the sort of campaign we’re looking for, one idea that was tossed around was the image of a graduating girl, and the text: “Yale Tuition, $200,000” and below that “You can’t put a price on a brighter future,” with Cirquility’s logo and the motto to one side. This is just an example; we do not particularly want academics as a theme and do not need to be that close to the Accenture campaign. We’d love to see some variation and artists interpretation of the themes we’re looking for.

Submission must be in a digital file suitable for high-resolution color printing. Must not contain any materials not suitable for commercial use (no unauthorized stock images). Cirquility logo does not need to be included as-is, changing the font, color etc is fine. We would also accept stylistic modifications like replacing the “I” with a light bulb, including a background image, or other changes. Final size is a 24’’x36’’ poster.

Bronze package

$299

Free features

  • Open contest

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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