equatorialmode got their new product packaging by running a design contest:
Product package design for new shoe liner
Check out equatorialmode's Product packaging contest…
Description of the product
Comfortable soft Rubber shoes liners that looks like the food, couscous, provides good soft grips at back of feet thus prevent friction and slipping and skin blisters. Product will be packed in 1 pair of beige or 1 pair of black. Come in also 2 different thickness, "thin" for shoes that fit nice and "thick" for shoes that are slightly loose.
Description of the product target audience
All gender and age. However typically the working class ladies will appreciate .cous.cous. more
Product will be sealed in clear plastic blister that is hot sealed onto paper card. (See attached image of a competitor's product for reference of blister paper card package) Need design on paper card. And the logo ".cous.cous." Front of card with logo and slogan and the product, and back of card with instruction and information. Original concept is to have jagged teeth shape cut out on paper card to simulate a biting teeth of the shoes. Slogan " Tame your biting shoes with .cous.cous." Designers could develop from this concept or surprise us with other better designs. Maybe elegant / sleek design works better.... Please propose.
What to avoid
Avoid being too masculine, fierce, "hardware" looking. Card should be hang display at width not wider than 9cm. As too wide may not good usage of display space.
Product size: 9.5cmL x 3cmW x 1cm thick. Paper card size around 14cm long x 9cm wide.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
equatorialmode collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Super professional designer, came out much better than I expected.
We will definitely be using his services for future products of our brand.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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