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rmathys120 got their new product packaging by running a design contest:
by UnderTheSeaProduct Design for Sports Drinks Line (355ml Sleek Cans)
Check out rmathys120's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
The Brief
Color inspiration
Company name
Zoo Beverages
Existing website
www.zoobeverages.com
Product name
Sports Line
The Brief
Description of the product
We are Zoo Beverages and we produce several different beverages from energy drinks, sports drinks to lemonade. We have it all. Currently we are looking for a design for our new "Power" energy drink based product. All of our drinks have their own spiritual animal which should be incorporated on the can design. They can have different main colors, feel free to be creative. The animal is the main character of the drink, so our logo should be visible but shouldn't take away the attention. Also the logo can have every color you wish :). Our drinks: - Power (Animal: Bear, Taste: Forest Berry) - Hydrate (Animal: Orca, Taste: Blueberry) - Recovery (Animal: Koala Bear, Taste: Mint-Eucalyptus) - Strength (Animal: Lion, Taste: Water Melon) * In this contest we are looking for an awesome design for our main product the "Power" drink. The other 3 drink designs are not part of this competition, and can be completed in a future 1-to-1 project. The names of the drinks can be visible on the design but aren't mandatory. The text I used for the product name "Sports Line" should not be visible on the design. All drinks will be bottled in 355ml sleek cans. I uploaded the official design pattern below.
Description of the product target audience
Young 18 - 40 year old active people that love good tasting and well designed beverages :)
The Brief
Style attributes
The Brief
Design needs
On the front side the animal character of the drink should be clearly visible and the main attention drawer. On the back we need space for the declaration and barcode + qr-code (to our website). Currently we don't have the ingredients declaration, barcode and the qr-code, just asign spaces for them. The font we used for the logo is Open Sans (Bold, Regular and Semi-Bold). But feel free to use a matching typography for the designs. We search for a designer that is willing to work with us in the future for more designs, limited editions or redesigns.
What to avoid
The text I used for the product name "Sports Line" should not be visible on the design.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
rmathys120 collaborated with designers to refine their ideas
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And then… they selected a winner!
Client review
Amazing designer:) can’t wait to see more work from him.
BYOKOAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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