Premuim Cold pressed Vegetable & Fruit juice

Retail

Retailer with LSM 7-10 target market

Background We wish to tap into the current trend of bringing Cold Press Vegetable and Fruit Juices to our health conscious customers. The idea is to benchmark the Woolworths brand and match or better their offer (quality, price and aesthetic). Brief We would need a brand name and logo for our new "healthy" Vegatable and Fruit Juice and an upmarket, sleek design. All product characteristics should be considered in the design: colour of juice; separation of juice and green lids? Product Information Variants: o   Light green:                     ( Yellow)                Ingredients:       Pineapple (70%), Broccoli (24%), Ginger (6%) o   Natures Nutrients:         ( Green)                Ingredients:       Apple (47%), Cucumber (24%), Spinach (24%), Lemon (5%) o   Red refresh:                  ( Red)                      Ingredients:       Carrot (45%), Beetroot (23%), Apple (23%), Ginger (3%), Lemon (6%) o   Liquid Lunch:                 ( Dark Green)       Ingredients:              Spinach/Kale (14%), Broccoli (18%), Apple (44%), Celery (14%), Ginger (5%), Lemon (4%) o   Super Juice:                     Pale Green          Ingredients:       Cucumber (34%), Carrot (34%), Apple (22%), Spinach (5%), Ginger (1%), Lemon (4%) Size: 250ml Bottle shape and Lid : Cylandrical bottle with green screw on lid. Transparent with coloured juice that will separate due to nature of juice. Label or print artwork : Sleek and upmarket with "clean, fresh" design: example One Juice bottle Claims Cold Presssed 100% Fruit & Vegatable Juice Blend Locally Made No added preservatives Anti-oxidant (Pomegranate especially)

Design considerations: There is definitely a more premium feel to COLD PRESSED JUICE DESIGNS – whether it is through using very simplified structured fonts, simple elements, maybe a slight colour blocking, a grid and lots of open space on transparent label, with a striking claim, name or basic visual. There is also a trend in this where the exact principles are applied but with a handwritten, organic type of feel. Less ia definitely more.

Every design category has flexible pricing for all budgets. Product packaging starts at $449.