Great Work, will be working on more with this designer
How john.ellerman started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We produce premium probiotics. Our target market is at the health end of the spectrum (often sold through naturopaths and other similar outlets as well as direct to consumer), for people who want a top quality product that works well.
What inspires you and how do you envision the design for your business?
We are looking for a box that will allow us to sell domestically in Australia, as well as overseas in markets like China.
We would like to emphasise the clean, green Australian origin of our product, high quality, healthy and efficacious.
Box dimensions: 125mm H, 83mm W, 60mm D.
Box should incorporate our existing logo, and use a colour scheme consistent with that logo.
Box should contain information on the product, such as the amount and type of probiotics in the product, ingredients panel, instructions on how to take it, space for a barcode, etc. We will attach pictures of a similar box with information included on it as a reference. The box is for our product, but sold under another brand's label. The information included on the box, however, will be largely the same, but the colour scheme and design will be different.
For the Chinese market, there is a premium for Australian food and health products, so the design should communicate this without being tacky and "Australiana" (no Koalas, etc).
The sample box images are to outline the information that is to be included only (it is a box that is used to sell the exact same product under a different brand/label). Note that it is not a guide on how the final design should look.
Product website at http://www.entrapro.com.au
Product name is "EntraLIVE MAXIMAL", and should be reasonably prominent on the design, more so than the Entrapro logo.