Pow Puffs! got their new product packaging by running a design contest:
POW! PUFFS (10g Protein, 5g Fiber, Plant-based, Taste like Cheetos)
Check out Pow Puffs!'s Product packaging contest…
Food & Drink
Description of the product
Pow! Puffs take taste buds to "junk food" paradise guilt-free! Made with highest quality chickpeas, faba beans, and yellow peas, Pow! Puffs are all-natural, non-gmo, and gluten-free. Loaded with plant-based protein, fiber, and nutrients, each serving of Pow! Puffs contains 10g Protein and 5g Fiber. Available in "Chedda' Cheeze"
Description of the product target audience
Anyone who loves Cheetos puffs and wants the same cheesy, tasty, crunchy experience but without any guilt. The branding needs to specifically target health-conscious millenials and gen-z who purchase natural snacks at stores like Whole Foods.
Pillow "chips" bag Theme - Comic books - bright primary colours and comic book fonts. It should induce nostalgia - the magical feeling of care-free childhood in which we could eat whatever we wanted without any guilt, including unhealthy snacks like Cheetos. Pow! Puffs give you the same child-like feeling of freedom as an adult because it delivers the same great taste guilt-free. Front panel - - "Pow!" in the biggest font and in the center - "Puffs" in medium font below "Pow!" - "Love Crispy" above "Pow!" in medium font and different font - "Chedda' Cheeze" flavour prominently displayed, below "Puffs" - "Plant Based" / "10g Protein" / "5g Fiber" prominently displayed - 113 g (4 oz) - Illustration(s) of the actual puffs (picture attached) - Background colour preferred in oranges, yellows, reds ... but open to ideas Back Panel - - Made with Chickpeas, Faba Beans, and Yellow Peas - Product Benefits (Plant Based, Egg Free, Milk Free, Soy Free, Corn Free, Nut Free, Peanut Free etc.) - Nutrition Facts - Ingredient Panel - Barcode - Social Media - Company Information
What to avoid
The design should be playful but not too "childish" or targeted at kids.
Total Size – H – 14 in W – 19.5 in Strip / Band – 0.75 in Front Panel – H – 12.5 in W – 9 in Back Panel (2) – H – 12.5 in W – 4.5 in
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Pow Puffs! collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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The product is intended for babies up to 2 or 3 years of age.
Our target audience is the mass market. We produce quality products at affordable prices.
People who enjoy high quality Chocolate