PLEASE, Tell my story!!!

Home Furnishing

Gallery Magic is the easiest way to hang framed artwork. No more hooks, wires, or frustration that comes from putting multiple holes in the wall when trying to get a gallery of frames perfectly level and evenly spaced. Target audience is female with household income above US $50,000 per year.

I want the consumer to see our package at the point of sale and within 5 seconds understand the benefits of Gallery Magic compared to the normal way of hanging framed art with a nail in the wall and a wire on the back of the frame. The communication will be mostly pictures so that it's easy to understand regardless of native language. There can be a few words that support the pictures but just a few. Everyone that has hung two or more frames and tried to get them aligned already understands the problem and frustration. I need to convince her that Gallery Magic solves that problem and then tap into her emotions and memory of her past experience so she's motivated to buy Gallery Magic.

It's very easy to explain in 10 seconds of conversation how Gallery Magic works and the problem it solves. I need to communicate that graphically on the front of the package so she understands it in 5 seconds. Here is the verbal pitch/explanation dialogue: Gallery Magic is the easiest way to hang framed artwork. No more wires, hooks, multiple holes in the wall or frustration when hanging multiple frames in an arrangement where you want them to be perfectly level and perfectly spaced. Here's how it works: 1. Instead of the wire, you attach this steel plate to the back of the frame. 2. Instead of the hook, nail, or screw in the wall, you attach this super strong magnet to the wall APPROXIMATELY where you want to hang the frame. It doesn't have to be located precisely. Close is good enough - to measuring required. To hang your frame, you slap it up on the wall and the magnet grabs the steel plate and holds it securely. You can then adjust it in any direction within the nine square inches of the steel plate to get it perfectly aligned. Plus, since you're no longer tied to the different length of wires on different frames, you can rearrange the gallery of frames anytime with no effort. Just pull the frames off the wall and rearrange them as you like. We have come up with several ideas and approaches (see attached files) but none of them achieve communicate the benefit and ease in a quick, clear way.

Every design category has flexible pricing for all budgets. Product packaging starts at $449.