toniventures got their new product packaging by running a design contest:
"Playful packaging design for a sustainable children toys brand"
Check out toniventures's Product packaging contest…
toy truck made with bioplastic (natural wheat straw material)
Description of the product
Toys for children (age group 18+ month) made from sustainable materials (like bioplastics). Simple toys, without electronics. Our products are toy cars, made with sustainable wheat straw material (see pictures attached). Target group that purchases our products will be young parents who have a focus to buy sustainable toys, which are healthy and safe for their children. We want to differentiate from ordinary plastic toy brands, such as fisher price, or Simba or BIG. Hence, our colours could be a little less intense to underline the sustainability focus.
Description of the product target audience
Children from 18 month till 5 years of age
We want a packaging design for our children toy trucks. Which are made with bioplastics (wheat straw). We have a focus on sustainable products, but we do not want to look like everyone else, who sells sustainable products (like green and brown colours). We still want to stand out with a design that is appealing to our target group, young children between 1.5 years and 5 years of age. Packaging need to have a sustainable optics matching to the brown cardboard. Hence, please make sure that the packaging design will look good on brown cardboard. Perhaps the logo option with the white outlines could be a good fit. The brand guide is not final, the final version will be provided asap.
What to avoid
We want to differentiate from ordinary plastic toy brands, such as fisher price, or Simba or BIG. Hence, our colours could be a little less intense to underline the sustainability focus.
Please see die-cut attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
toniventures collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I think this time Stan beat the world record for the fastest service ever :)) just satisfied once more, his graphical and designing skills are insane :))))))
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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