Soren H got their new product packaging by running a design contest:
Plant based egg replacement - help fix the world with plant based food
Check out Soren H's Product packaging contest…
Food & Drink
Description of the product
This is a plant based egg replacement made of natural ingredients. Can be used for omelette, quiche, spanish tortilla, frittata, and Japanese tamagoyaki.
Description of the product target audience
Just mix powder with water 1:1, and it can be used like described.
We are creating this item because we think plant based food is the future. When you are going plant based, you are helping yourself, the environment, and the animals. Our main target group is women 20-50 of age. It is from a blend of chickpea, amaranth, and cassava. The design should be clean and modern, maybe a bit fun and refreshing - and it should not only appeal to the hardcore vegans. We don't have a real logo yet, the uploaded text version can be used. Ingredients: Potato Starch*, Cassava Starch*, Chicpea Flour*, Amaranth Flour*, Nutritional Yeast*, Baking Powder*, turmeric*, Kala Namak * = Certified Organic Nutritional table per 100g Energy: 1665kj/398kcal Protein: 12g Carbohydrates: 61g -Of which sugar: 4g Fat: 13g Saturated fat: 1g Fiber: 7g Sodium: 0.8g It should show these icons *Gluten free *Soy free *Plant based *Organic Some other products we like https://www.agrainproducts.com https://www.ju.st/en-us/products/consumer/egg/egg Thank you for helping fixing the world!
What to avoid
Don't make it too 'plant based' so it only appeals to hardcore vegans.
It will be a stand up pouch, 21cm h x 13cm w Print on both sides.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Soren H collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Phenomenal work. Would recommend 10/10 times.
Attention to detail in his design speaks for itself.
I am beyond pleased with the work this designer has provided.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
women and men from 10 years and older who like to eat healthy and who take care of their health.
Our target market is the UK, this product will be aimed at all ages and gender. Ideally people would buy this as a gift.
Someone who is used to or willing to pay a little more for better quality ingredients. We want this to be a "lifestyle"
The core customers are man and women at the age of 60+. Also kids, as many kids products are offered.