VH Marketing got their new product packaging by running a design contest:
Pickle-In-A-Pouch Packaging Design
Check out VH Marketing's Product packaging contest…
Food & Drink
Description of the product
Van Holten’s is updating our pickle in a pouch packaging graphics. Changes in nutritional panel regulations have prompted this update but it also falls in line with our desire to freshen up our look. We would like to develop graphic concepts for this update beginning with the Dill core line pickle.
Description of the product target audience
This product targets our existing pickle in a pouch customer which represents a wide range of consumers. Some of our most loyal consumers include urban African Americans and Southern Americans from Texas to Georgia.The product enjoys nationwide distribution and is sold in grocery deli, convenience stores, value, and big box retailers. In general, the end consumer will most often come from a lower to middle economic class and prefers a bold fermented pickle flavor.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
VH Marketing collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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