adrian.uk.asm got their new product packaging by running a design contest:
Packaging for SmarterRest (smart pillows)
Check out adrian.uk.asm's Product packaging contest…
Medical & Pharmaceutical
Brand 1. Name: “Smarter Rest” 2. Motto: “Same time, More rest” 3. The brand sells pillows made from memory foam, a material that reverts back to its original shape, provides support for head and neck and releases tension built in the muscles. Our products offer a better quality of rest and sleep. 4. The purpose of the box is to sell the product by itself, by nice graphic and also presenting the benefits of our product (listed below).
What's your vision?
Elements that should be present in the Design of the Packaging 1. Logo (with motto) provided and product name: “SmarterRest Memory Foam Pillow” 2. Image of a woman on front of the box (maybe back as well), sleeping on the pillow, similar to the ones uploaded. (“Woman” images). It is however important that other images that list features and benefits are introduced, not just the image of the woman with 2-3 lines of text like most packages out there have. To represent that, I’ve uploaded a series of images that start with the name “Competition”. Generally, the ones that are marked “don’t like” show just the image of the sleeping woman, which is too simplistic and does not sell the product, whereas the ones market “like” contain other information as well. However, even these ones contain no pictures of the main benefits (just the text) which is not ideal. 3. The below list contains the 9 most important features of the pillow, and the first 4 one also contain 4 benefits each. I want this full list to be present on the box, either in 1-2-3-4 images, that is your job to design, based on your inspiration and images uploaded. Also, some images can be placed on the front, and others on the back. 1) Next Generation Granulated Surface Technology Air Flow Stimulation Minimize sweating during sleep Cooling Effect Promotes blood circulation at head level 2) Advanced High Density Memory Foam Supports the head and aligns the spine Reduce back pain Improve body posture Increase stability and mobility 3) Dual-lobe Design Relieves pressure points Cradles the head Reduce snoring and sinus problems Moulds to head shape 4) 100% Premium German Quality Memory Foam Not the usual hard rock memory pillow True memory foam, re-bound time of 3-5 seconds Maintains initial shape without flattening Smell-free, toxic free, fully aired and breathable 5) Velvet, which is soft, durable and comfortable 6) Breathable, mite and allergen proof cover 7) Concealed zippered cover 8) Wide size, works with standard pillowcase 9) Extra Cushion Layer on top Make sure that Each Feature and Benefit is accompanied by an Image (very important) And the Text (you may change a bit the text). These images will not only help sell the product, but will also present right on the box everything that we want to say about our pillow. Furthermore, they will be used on our website alone as standalone images, outside of the box. Therefore it is very important to add them on the box. To help with this, I’ve uploaded a collection of pictures that starts with the name “Features” which contains examples of how they should be designed. 4. Product Test Certificates: SGS RoHS, STC Test Report, BV Report, ISO9001. Make sure to add the corresponding logos. 5. “5 Year Guarantee” Badge 6. Contact information Address: Cheyenne, Wyoming, USA Website: http://www.SmaterRest.com Facebook/Twitter logos 7. FNSKU number (used for identification) – to be provided later (it’s just a number that should be placed on the box so it can be scanned). 8. Country of origin: China (do not add flag) 9. Warning signes and text provided: washing, ironing sign etc Memory foam cannot be exposed in the sun or clean through washing (machine or manual), as this will damage the structure and shorten the usage time. For correct cleaning, please remove the cover (which is washable) and use an aspirator to clean the dust on the memory foam every 4 weeks. 10. No special preference in terms of colours, just make sure it fits the logo and the images. Dimension of box: 55.5cm x 31cm x 10cm
£450 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
adrian.uk.asm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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