Always a pleasure working with Rafael. Very responsive.
How scottcameronmiller started their product packaging journey
Foil or Plastic Wrapped Tray
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Description of the product
Rice Crisps is a well loved brand in Canada found on shelves of most supermarkets. A cracker that is used for entertaining as well as snacking.
Description of the product target audience
Our product would be enjoyed by people as a snack or with toppings while entertaining. Typically Females aged 21-50, above average income, above average education, who are concerned about healthy eating and ingredients. Secondary, Consumes who wish to eliminate wheat / gluten from their diet, and people with Celiac Disease.
We are looking for "Evolution", not "Revolution!" Rice Crisps needs a packaging update – a cleaner, sleeker look to differentiate us on shelf and appeal to Women and look Premium over store brands since Rice Crisps sell at a higher price than store brands. Average RSP is $2.99
The Packaging for all flavors should be same color, so the only difference will be in how we call out the flavor. Winning designer will be given priority for designing variants.
Final design needs to include English and French to meet Canadian Compliance regulations
About the product:
The original classic rice cracker, introduced to Canada in 1988 and USA in 2005
Made from premium USDA Organic Japonica Rice
Made with Organic ingredients
Perfect for snacking
Baked - a low fat alternative to chips and crackers
Cholesterol and trans fat free
Our customers will also be shopping for: Deli Crackers including Carrs, Lesely Stowe’s artisan Crisps. We also want to differentiate from Store Brand products.