rawesome got their new product packaging by running a design contest:
Packaging re-design for raw vegan organic cake product line (8 flavors)
Check out rawesome's Product packaging contest…
Food & Drink
We do raw, vegan and organic cakes; all gluten-free and refined sugar-free. Our product line comprises of 8 cake flavors, sold in individually-packaged slices. Our target audience is mostly middle-class health-conscious women.
What's your vision?
We are switching from labels to printed boxes (dimensions: 4in x 4in x 2in), and are looking for a fresh new look for our product packaging. We have 8 flavors of cake in our product line. Same design for all flavors. All elements to include in new design are seen on the labels included in this project (.pdf files). Nutrition facts and barcode would be moved to the bottom of packaging. Elements to add on top of what is currently on labels: 1. Mention of our second product line. - French text: ESSAYEZ NOS FROMAGES CRUS ET VÉGÉTALIENS ! - English text: ALSO TRY OUR RAW VEGAN CREAM CHEESE! - Include the four images of our 4 cheeses. - If no space in back of packaging, try on bottom of packaging. 2. Add QR code of website and Instagram alongside the Facebook QR code. Make sure the QR codes are big enough to be actually scanned. All files, images, text, etc. are included in file attached to this project: rawesome-new-cake-packaging.zip Project instructions: 1. Create, in Illustrator, the new design on the dye line (filename: dye-line-new-packaging-design.psd). 2. Start with cake flavor lime-coco (filename: labels/lime-coco/_rawesome-label-lime-coco.pdf). 3. Once design is approved, apply it to the other 7 flavors. Unique changes for each flavor are the cake image, palette color, text (title, description, ingredients), nutritional label and barcode. Each flavor should have its own theme/palette color, as seen on the present labels. Project requirements: 1. Elements required on top AND front of packaging: - The cake slice image, our logo (filename: common-elements/rawesome-logo.ai) and name (Rawesome), cake title (example: GÂTEAU CRU [ET] VÉGÉTALIEN LIME-COCO / LIME-COCO RAW VEGAN CAKE) along with the mention of “SANS GLUTEN / GLUTEN-FREE” and “BIOLOGIQUE / ORGANIC”. - “SANS GLUTEN / GLUTEN-FREE” and “BIOLOGIQUE / ORGANIC” must be highly visible, as these are our main selling points. - Mention of 95g + the certification icon (common-elements/new-certification-logo.png); top only. 2. Four new icons for “gluten-free”, “no baking / raw food”, “no refined sugar”, “dairy-free” . 3. Text in French should be first, then English. 4. Both languages of the same text must be of the same font size. 5. All text, including Rawesome logo and name, is in Pluto font (font-pluto.rar). I am open for other font suggestions though.
All work should be done in Illustrator, vector form, on the provided dye line template. Eight (8) .ai files, one for each cake flavor. All text must be left editable, for us to make changes in the future. You can contact me anytime at +1 (438) 939-9575 if you’ve got any questions or need clarification on the project. Victor www.rawesome.ca
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
rawesome collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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HEALTH CONSCIOUS INDIVIDUALS LOOKING FOR INCREDIBLE, NATURAL NUTRITION THAT TASTES FANTASTIC