PACKAGING - PLASTIC BAG for PULLED PORK-
ricard S needed a new product packaging design and created a contest on 99designs.
A winner was selected from 107 designs submitted by 22 freelance designers.
Some of the designers who made it happen
How ricard S started their product packaging journey
Who are you known as?
FRECARN S.L.
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We sell pork and beef meat, basicaly to wholesale and retail customers.
What inspires you and how do you envision the design for your business?
Dear designers,
We need a design for one new plastic bag that we want to introduce for some retail and wholesale customers very soon.
On this bag we want to offer PULLED PORK , which is meat slowly cooked during near 5 hours at 85ºC, after shredded and packed IQF (individually quality frozen).
I send attached some pictures in order you can understand much better the product.
Plastic bags don’t need to have a window showing the product, because when is on frozen condition the product looks not nice enough to be showed.
We are thinking in one bag for 1 kg. of product in case of retail, and same bag bigger size when we offer it to wholesale.
Dimensions of bag aprox. : 270mm high x 220mm wide, in case of retail.
We pretend to transmit the following ideas to the customers:
- Authentic , appetizing, natural, ready to be eaten, fully cooked.
Pulled pork comes originally from USA, but recently is extending everywhere.
We also will consider in future extending it to PULLED BEEF, so better if this design can be later easily adapted to Beef meat, and all packaging have design relation.
Initially we pretend to offer the product without any sauce, so customer will add it after heating the product, but is not a bad idea to show a picture when product has this sauce added, so when is ready to be consumed.
About the name of our company and ingredients declaration will be on the back of the bag. Also instruction about how to use the product.
In future we will also consider do a version adding a BBQ sauce, but not initially because some customer prefer to do it by themselves (specially for wholesales)
I send some pictures as reference of same product in the market, most are from USA. We like the JIM BEAN and JACK DANIELS design.
.
Other notes
About the bag our idea is the following:
FRONT of the BAG:
A real PULLED PORK picture, also information saying “1kg.”
Maybe some reference saying “fully cooked”. Also maybe something saying “authentic” or similar.
BACK of the BAG:
Info about name of our company : FRECARN SL
One area about 10cm width and 8 cm high must be free, and we will print there
production date, expiry date, ingredients declaration, keept at -18ºC.
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