alexandrosU got their new product packaging by running a design contest:
Packaging for nuts - Pillow bag type
Check out alexandrosU's Product packaging contest…
Food & Drink
Description of the product
The same packaging film/ design will be used for all product. So, we need a unique design which will have a sticker on it which will contain : Product name, product picture, nutrition facts, weight, allergens and origin. A small window to show the product inside will be there too.
Description of the product target audience
Will be sold in European supermarkets.
Something unique, up to date, not "traditional". Front will have Logo and design + sticker with all the above , with slogan "Premium quality". Sticker details for Raw Cashews: Ingredients: 100% raw Cashew kernels. Allergens: It may contain traces of peanuts, other shell nuts, gluten & sesame. Nutritional data per 100g product: Energy 553 kcal Protein 18,22 g Carbohydrates 30,19 g Sugars 5,91 g Lipids 43,85 g Dietary fibers 3,3 g Sodium 12 mg Back will have barcode, company details, instructions: , Best before date and Lot number: (with space to print the date for both), information: ΕΝ: Product ingredients and nutrition facts are shown on the front of the package. Expiry date and lot number are printed on the back of the package. Store in a cool and dry place, protected from sunlight exposure.
What to avoid
White background is not acceptable, since major competitor uses it.
Packaged will seem 12cm width - 15,5cm height
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alexandrosU collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Conscious minded, sustainably focused, millennial consumers.
Mothers, Caretaker of people with wheat allergy, health conscious individual
We are targeting people that look for a great product in terms of flavor and texture. Customers that look for a product
predominantly male target goup, age >35, well-educated,
Male/female older than 30, foodie, interested in organic food and really artisanal process. Someone who travels looking
Target audience is men and women, 25-55. Upper level income.