vitaliteacontac2 got their new product packaging by running a design contest:
PACKAGING for next luxury supplement empire!!
Check out vitaliteacontac2's Product packaging contest…
Food & Drink
Other color requirements
BLACK background with a GOLD FONT
Golden Trílogie Teas
Description of the product
We are a premium, high-end supplement tea company that sells to the independent female champion in AMERICA that wants to thrive at the highest levels in the THREE ARENAS that matter (career, family, and connection to self) => Career (career woman, entrepreneur), Family (power mom, vibrant wife), Connection to self ( thriving, independent woman). IMPORTANT: Our first product line will consist of three different teas (sleep, energy, and focus tea). This design-contest is supposed to focus on the sleep tea, but we will collaborate with the winner of the contest to design the other two as well. KEY: the general design is supposed to fit all three teas. WE DO NOT WANT COMPLETELY separate designs, but rather a general packaging vibe that persists throughout the entire line. SO PLEASE make sure that the general brand ethos you create for the sleep tea package can carry an entire product line and ultimately be extended toward our other two products.
Description of the product target audience
Optimal customer summary: the young/early middle-aged, married, independent career woman (27-40) with 1-2 kids that cares about: crushing it in her career (high-earning), being a power mom, being a thriving wife, and feeling vibrant, confident, and independent for herself
General: We want a classic elite level package (dimensions and ai templates of the plastic pouch dimensions will be attached for you) that represents high-class, luxury, and an elite level feeling. Ultimately- we want to hit the sweet spot between traditional luxury, and a modern vibe (see our logo). PLEASE MAKE SURE THAT YOUR DESIGN COMPLIMENTS OUR LOGO. We like it very much and would like to be the center piece of our packaging. Vibe of the company: We are currently building our website and funnels, but we want our company vibe to be similar to: Estee Lauder, La Prairie, and Guerlain (we have provide mood board pics from their online shop to illustrate THE VIBE we want) Front: We leave you full artistic freedom - please make sure the logo is well placed. MOST IMPORTANTLY - as our launch will include 3 different teas (SLEEP TEA, ENERGY TEA, FOCUS (MATCHA) TEA) please mmake sure to take this into account. Back: Please add a basic ingredients placeholder on the back. I will try to upload a template for you so it can be added. Please add a placeholder for the product description. Please also add a placeholder for the disclaimer. Colors: GOLDEN logo on a BLACK Surface
What to avoid
Avoid both extremes: incredibly complex as well as overly simplistic] the perfect design will be as simple, elitist, luxurious, modern and beautiful as it NEEDS to be... do not go for overkill OR underkill
Exact Product dimension guidelines can be found in the attachments
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
vitaliteacontac2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Younger people who are health conscious. The product needs to be serious and mature, yet fun and playful.
Consumers who are health conscience and want a great tasting coconut based product.
Men and women looking for a discrete way to consume cannabis. Our customers are typically 35-60, live in WA, OR, CA, CO
Disposable e-cigarette vape smokers. Male/Female, ages 18+
typically younger or health conscious person looking for a snack they can eat while working or doing outdoor activities
Anyone that cooks meals for themselves or their family