Flourish Farm got their new product packaging by running a design contest:
Packaging Label: Healthy Dog Chew w/ Cricket Protein!
Check out Flourish Farm's Product packaging contest…
Animal & Pet
Other color requirements
See Flourish Guidelines for complete list of allowed colors.
Superwoof Exercise & Recovery Chew
Description of the product
The Superwoof Exercise & Recovery Chew is a dog treat in the Remedy category of pet products. It benefits dogs' recovery from exercise and activity, and is very tasty. Eventually, we'll have additional dog treat products in this line, and will also develop a related Supermeow line of cat treats.
Description of the product target audience
Our market: US and Canadian pet boutiques (not pet superstores), and internet direct marketing (via our flourishfarm.com website). This is a dog chew in the 'remedy category' (a pet product category) for the: - Average dog (give to your dog on active days (hiking, swimming), - Competitive/Performance Dog – give daily during training & competition (agility, frisbee, hunting, search & rescue) - Senior Dog – give daily to help maintain healthy muscle and connective tissueWe're in the remedy category. Though we can't (because of space), nor would we want to, include all of the following text on the packaging, here are some other benefits for the pet: - Helps support stamina, endurance, and performance - Eases joint stiffness due to normal daily exercise and activity - Supports normal muscle recovery - Supports lactic acid levels - Muscle integrity and definition - Supports normal muscle integrity and recovery - Enhances exercise tolerance The human owner of the pet who will eat this treat is a boutique pet store shopper, and is likely interested in fitness for themselves and their pet. See "Flourish Guidelines" for more about our customer.
We’re a cricket farm that produces cricket protein powder and whole cricket products for humans. The label we need is for a new line of pet treats; the first product in the line is called Superwoof Exercise & Recovery Dog Chew. The key is to have the design look like it’s part of the Flourish Farm family of products, yet not be the same as our human food packaging. We uploaded a pdf of our human packaging; you can also view our website: www.flourishfarm.com>Shop. We’re looking for a design that will later work for BOTH dog and cat treats. Following the development of this dog chew label, we’ll be seeking a design for a Supermeow Cat Chew. Yes, we need an image of a dog somewhere in the design. Whether that’s a drawing or photograph is up to you (and of course on Supermeow products [a design project to come later], it will be an image of a cat). Stock images are ok, with a budget of $30 per image / up to $200 for this job. We uploaded Flourish Farm’s design guidelines - "Flourish Guidelines'. PLEASE USE ONLY the listed colors (in any way you think most effective!). Otherwise, use creative license in your design. WE ARE NOT restricting the fonts to those described in the guidelines (although it may certainly work to use our font guidelines in your design!). The design will be printed on the package, a white plastic cup with clear plastic cover. See an image of it here: https://www.visstun.com/products/white_containers.php 20oz. W22Q short cup. We uploaded a label mockup for your reference, which we developed to make sure all of the text fits. All of the text shown is required. Where each element goes (ingredients, warnings, company address, company logo, product name, directions for use, etc), and in what orientation the text is, is up to you! The barcode on the label mockup is incorrect; use the uploaded .png barcode file please. To summarize: The MAKER is Flourish Farm, the BRAND is Superwoof, the PRODUCT NAME is Exercise & Recovery Dog Chew. The deadline for the completed label file is Friday July 6, in order to make the production run deadline for this size cup from Visstun, the cup manufacturer. (If we miss July 6, we have to wait until August.)
Label (it wraps around the cup): 12" width x 3.16" height. The cup dimension itself: 3.24" tall, with a rim OD of 4.525" and bottom OD of 3.814". Note in the uploaded cup template that the cover overlaps the cup, so this is lost space for the design.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Flourish Farm collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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