SEE DESIGN BRIEF. Elitone is a medical device used to treat female urinary incontinence, a condition that affects 1 in 3 women. It's a non-invasive therapy that has meaningful advantages over the standard of care.
Description of the product target audience
SEE DESIGN BRIEF. Women 35-60. Archetype is a busy professional with several kids who doesn't have time to go to physical therapy to treat her incontinence.
SEE DESIGN BRIEF. The 22-page design brief provides a lot of background info and detail on our need. At a high level, we need a redesign of a product Box and Bag graphics. The two components are sold together. Dielines provided.
What to avoid
SEE DESIGN BRIEF. We've provided samples from our competitors who's designs tend to utilize smiling young women jumping on trampolines while wearing pink outfits. This misses the emotion of the women who need products like ours.
SEE DESIGN BRIEF and attached dielines. Approximately 170mm x 95mm x 35mm