info 6P got their new product packaging by running a design contest:
Packaging design for a luxury afternoon tea box
Check out info 6P's Product packaging contest…
Food & Drink
We are an online catering business that provides luxury, hotel style afternoon tea to the comfort of your home. Our target audiences are based in the South East of England, mainly busy professionals or time poor people 25 years old and upwards, looking for a treat to celebrate with their family, loved ones or friends. These people want the quality of food found in a hotel without having to travel into central London. For more information check out www.afternoonteaathome.co.uk
What's your vision?
We are looking for packaging design in the form of a box which opens from the top, dimensions to be confirmed but approx 30cm (w), 10cm (l), 20cm (d). There needs to be slots on the sides and the front to tuck the lid in. Think of its structure like a Krispie Kremes box (see attached 'doughnut box' and 'doughnut box 2'). Each box will serve two people. The inside will need 5 compartments - one for a selection of sandwiches (8 finger sandwiches), another compartment for two medium sized scones, another for an assortment of 8 pastries/chocolates, a compartment for jam and clotted cream pots, and a compartment for different types of teas. (see attached sketch of inside and box). It needs to be classy and look premium, with an open film top to showcase the contents. The packaging colours would ideally be white/light great with the colour of the logo (#7D4B12). Attached is a brand reference file. The material will need to be easily put together and strong.
I'm looking to see dimensions, material, an illustration of what it would look like as a unfolded box so I can take it to the manufacturers and do the folding myself.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
info 6P collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Anyone that cooks meals for themselves or their family
Both men and women, age range around 25-45, no specific income level but we want the product to have a premium feel
Everyone and anyone!
Zoomers, millenials, teenagers, students and young adults. But really, this is a fun treat for anyone with a sweet tooth
Our target audience is wide and ranges from 18-60 year olds, & includes those looking for medicinal and/or recreational