Covine got their new product packaging by running a design contest:
Packaging design (F&B), Finals
Check out Covine's Product packaging contest…
Food & Drink
Other color requirements
The main color ( background) should be Maroon or may be like wine or so. We think a touch black may matches the maroon colors and it could be a good idea ( think thoughtfully before using it, it must be right ! or do not use it). You may use a second color, may be a bit wild compared to maroon and black which will be Tiffany like colors. each color that you'll be using must be value added to your design in which and it will make stands out.
Specaility Coffee and deserts
Description of the product
we are going to sell coffee beans, milk based drinks ( Lattee, Cortado, Flat white, etc) and iced lattes. Also, Cold brew, pour over black coffee. in addition to desserts.
Description of the product target audience
Our audience are Boys and Girls with age of 20-32 years
Your design must be unique and original do not copy the pattern or idea and plug it into the mockup model. ! Be creative and challenging your self to win the prize !!! The design should be clean, sensible , catchy and easy to understand. You can make your designs with mixture of colors but it must be good looking and adds value otherwise stick with the color guideline. you make refer to the attached files as you baseline to design but you need to connect the dots between the logo, colors, pattern and your ideas. it is really crazy project and you'll enjoy it eventually !. The store concept interior design will be provided to you once you have been chosen and you may use it to improven your idea only if you think it is a good idea !. the attached store figures is a guideline for you in case you want to connect it with the store itself. Our packaging should valuable and appealing to customer in which when they see it they will love it and have positive feeling toward the product in which they will pay to get it. Our concept of this project is to increase the value of the brand by having good packaging, in such industry customization is key ! so once the designs are selected to finals you'll be asked to write couple of words (will provided to you) and a space where each customer's name will be writing at a time.
What to avoid
NA, if you have unique Idea which stands out tell us ! we are super welcoming !!!
the deserts bags are ( in CM): 5H *8W* 28L and 5H*6.2W*18L and 3.5H*20W*20L and 11H*11W*11L. the cups will be provided to you once we have agreement. since the designs would be copy past.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Covine collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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