HeatherLT got their new product packaging by running a design contest:
Packaging and Branding for Startup Gourmet Sauce Company
Check out HeatherLT's Product packaging contest…
Food & Drink
Boomer's Best is a gourmet sauce startup that has been talked about within our family and friends for years and we are finally beginning to bottle/jar our family's favorite homemade BBQ, Tartar, Cocktail, and Chimichurri sauces made by Raymond Boomer III, himself. We will begin distribution of the sauces in Thomasville, Georgia which is a charming southern town with a rich cultural history and pride in locally made products. Our goal is to scale our distribution reach of the sauces and eventually start up a family of restaurants around the brand. We want to appeal to traditional tastes and demographics while having a more modern flair in our logo design and packaging.
What's your vision?
We've been leaning towards mason jars, but are open to exploring different types of smart-packaging which will determine the designs of the front and back labels. We will want a consistent Boomer's Best sauce logo with a changeable slot for "BBQ" or "Tartar", etc. in the label. Keep in mind natural colors of the BBQ sauce is orange-ish red, tartar is a creamy yellow, chimichurri is bright-green, and cocktail is a sharp-red. We have attached some examples of packaging we like, but obviously not married to. We want to give you creative freedom, however will choose the most cost-effective packaging option to get started, but could evolve to something more unique as we scale. We are thinking that it would be good to have multiple package sizes like 4 oz sample size, 8 oz regular size, and 16 oz family sizes.
When he's not chilling with his wiener dogs Auggie-Doggie, Roxie-Doxie, Oscar-Mayer and Murphy, Boomer is in the kitchen prepping his next family feasts. We think having him or a dachshund included in the design would be cool. We also would like to include "Smother Up" as a packaging slogan. On the back label we will want to place a small narrative paragraph, ingredients, and "Warning: Soppin' bread may be necessary!" for BBQ Sauce, "Warning: This is not your typical tartar sauce.. It's great on everything! You'll be bringing it to the restaurant with you" for tartar, "Warning: This Chimichurri may attract the neighbors" for Chimichurri, and "Warning: May clear the sinuses!" for the Cocktail Sauce. We of course want to lead people to the website to place orders: www.BoomersBest.co And the packaging images we have attached is not to constrain the design parameters, just to show how things are packaged in Thomasville boutique shops.
$399 Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
HeatherLT collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Carlo was great to work with - he got the design right first time, really thought about the brief and what we needed, and delivered everything we asked for quickly and efficiently. We will definitely be working with him again!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Food Service (Restaurants, Hotels, fast Food Chains, Take away...)
upper middle class, ages between 18-43, fun, creative, healthy. Trying target the young and healthy conscious but in a f
Connoisseurs who spend a good amount of money on high quality spirits. Men, 25-75 years.
All people who want healthier snack options for everyday life. More specifically, people who are health conscious and wh