She was great to work with and very knowledgeable about label design. She was able to take my design brief and convert it to it's current visual representation within two revisions.
Great designer, very responsive, no lag time with modifications or files. Would definitely work with Z again! Thank you for creating a perfect design for us.
How klallen started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Peanut Buddy is a new kitchen utensil to enter the market. It’s primary function is for scooping and spreading peanut butter. The product can also be used for other items that require scraping or spreading. Product is not only useful but also novel in that it has a unique peanut shape to it. Product is both food safe and dishwasher safe. Product is made in the USA.
What inspires you and how do you envision the design for your business?
1. Must be able to be hung on a “clip strip." Ideally must be able
to see product through package
2. Product must be able to stand out while hanging near other
products. Since peanut butter is the primary target for product,
brown should be used sparingly if at all
3. We like oranges, grays, reds and yellows but they don't have to be
used. We are allowing your creativity to be used in the manner which
you see fit. As a contest continues we may be steered in a certain
direction with colors.
4. We think there should be a peanut butter or bubble font look to it
but not too playful or silly.
5. We would like to design to convey the way that it spreads peanut
butter easier than a knife
6.Since the product is not flat it would be nice if you could see
and/or be able to touch the product in the package
Features of the product
1. Food safe
2. Dishwasher safe
3. Made in the USA
4. Progressive curved edges allow it to get into the bottom and top
edges of jars
5. Product is very strong
6. No sharp edges making it very safe for children to use
We are looking at Oranges and Blacks so that it “pops” against the
brown color of the Peanut Buddy and peanut butter that it will be
hanging near. We are fairly open to most any color. We have also toyed
with the idea of a “stamp” and referring to the product as “The
Original Peanut Buddy”. We like the idea of having a more classic
feel to it.
We have provided some pictures of some of the prototypes (in Brown and
Marble colors) showing the front, back and side views as well as a
drawing with dimensions of the product. Please excuse the photo
quality as we plan to take better ones after package design. If more
clarity is needed please do not hesitate to ask.