tare2 got their new product packaging by running a design contest:
Package design for cakes in west africa!!!
Check out tare2's Product packaging contest…
Food & Drink
Description of the product
Its basically a replica of the american Hostess Twinkie which is a cream filled sponge-cake Same exact specs, colours, filling etc...Just a different name
Description of the product target audience
It will be sold in west African traditional mass markets, for the equivalent of 17 cents on the dollar so very cheap and accessible
Logo on the front with visual of the product. Twinkie packaging is transparent in the US, if you look at the Twinkie produced in Egypt, it has a white opaque wrapper. We cannot do transparent wrappers here in the Ivory Coast So we should have the name of the brand, visual of the product. We are designing the wrapper and the box it will be sold in. Each box will contain 24 wrapped Super-Kremes
What to avoid
Just try to keep it simple! This is the West-African market, cakes have only been available here for 2-3 years so the category is still developing slowly. The krispy-kreme logo is a good place to start seeking inspiration
I have uploaded the keyline below
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tare2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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