I would like a design for an individual serving pack of caffeinated gummy bears. I don't have any particular design/theme in mind, so I'm completely open to your creative suggestions!
I'm trying to appeal to three primary groups:
1) college and graduate students looking for an alternative energy source to Red Bull/energy drinks/caffeine pills as they study,
2) professionals looking for a mid-afternoon pick-me-up when they start to feel tired in their office jobs, and
3) workers who need to stay awake for their profession (e.g., truck drivers, security guards, military, etc.).
If the package can in some way communicate that these aren't just normal gummy bears, but are caffeinated gummy bears that will deliver a burst of energy to the consumer, that would be great! I don't yet have a logo, so feel free to make the package look any way you'd suggest. The two requirements that I have are:
1) Somewhere on the package, it should say "Yummy Gummy Candy Co." (e.g., in the same way that a box of Kraft Mac n Cheese says "Kraft" on it but that isn't the focus of the design), and
2) The name of the product ("Power Gummy Bears") should be prominently featured. I don't yet have a logo/design for "Power Gummy Bears," so feel free to write it however you'd like.
Also, feel free to use descriptions/claims that you think might make sense (e.g., "bursting with energy!" or "energy packed!" or "delicious fruit flavors!" or "New!" or whatever similar things you think make sense). Also the product is fat free and gluten free. You can also say the caffeine is equal to one cup of coffee (if you want to! no need to say any of these if they don't fit with the design you're going for).
Beyond that, I'm open to your creative vision. Thank you!!! I appreciate your help! :)