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chavakalifa got their new product packaging by running a design contest:
Check out chavakalifa's Product packaging contest…
The Brief
Industry
Retail
Design inspiration
The Brief
Color inspiration
Company name
Abnem
Existing website
www.abnem.com
Product name
Vaso Tequilero 6oz/177ml
The Brief
Description of the product
Double wall tumbler which as a company we push the sale as a tequila / mezcal tumbler. However, we promote the use of this tumbler for coffee (espresso), white/rose wine, champagne, and mezcal. Since we are selling in Mexico, because of size and ability to keep temperature, we market the tumbler for mainly for tequila. We offer 7 different colors (so far) : black matte, white matte, pink matte, rose gold, silver, bronce, aqua matte. Using this product while at the beach, boat, pool, and/or most outdoor events, works perfect
Description of the product target audience
Our consumers are men and women, 18+ in Mexico who are environmentally conscious and want to show their identity with a color.
The Brief
Style attributes
The Brief
Design needs
We are looking for a box that can be displayed at retail stores (convenience, specialty, and super markets) and generates attraction from our consumers so that they can see what inside the box. We do have UPC code. We offer 7 colors but each color has its unique bar code. We want to tell customers the benefits and use cases of this product so that they can imagine themselves using it. Our product should feel elegant but it is intended for the everyone. Perfect for a gift. Looking to have a single piece box and a 4 piece box. Font: ITC Avant Garde Gothic Std
What to avoid
Avoid using a lot of colors. Simple and original design should work.
Package dimensions
I have provided a pdf with the box layout and dimensions for the 1 piece
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
chavakalifa collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
great to work with. full recommendation because he takes care of all requests and has a long breath.
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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