Fresh mushrooms are the third most popular ‘fresh vegetable’ at the grocery store and 11% of consumer vegetable purchases/yr are spent on mushrooms.
We are offering mushroom growing kits for people to grow at home. The mushrooms will come in a bag, soak the mushroom bag overnight, place back in the box shipping box, and mushrooms will grow in 10 days or less (will need to add a TBSP of water per day)!
Customers will be able to subscribe to receiving growing kits on a monthly basis so they can have fresh mushrooms on regular basis (much like BirchBox business model, getting new boxes every month). This gives people the opportunity to grow their own ingredients and grow their own food. Reduce carbon footprint, buying directly from the farmer in Pacific, Missouri.
Description of the product target audience
In 2015, about one out of three households (43.2 million) spent an estimated $3.6 billion growing vegetables, fruit, berries and herbs and an estimated 90 million households participated in do-it-yourself lawn and gardening activities. Customers are looking for local options that are healthier and something they can grow themselves.
The do-it-yourself gardener, local foodie, healthy eater, and interested in culinary cooking. Customer that has disposable income, undergraduate education and above, 22 and older, male and female (but primarily female). Parents also like to teach their children how mushrooms grow and school teachers that would like to have their students grow their own food as a learning experience.
Customers will be purchasing the product online (eCommerce).
Product is launching in the United States first.
We are looking for a packaging sleeve to slip over a box.
The box size can be 10" x 4 1/2" x 4 1/2" (you can pick color that works with your design) https://www.uline.com/BL_5602/Gift-Boxes
We would like the sleeve to cover the majority of the box.
Hoping for something that is as luxury as the BirchBox designs and boxes. Those capture people's attention and they are excited to receive them due to the packaging design.
Have attached an outline in and Adobe Illustrator for your review. (it's still missing a barcode and product model number, you'll find the barcode attached).
Would also be nice to have an insert that also explains the growing process, cooking recipes, and FAQ, best practices, and fun facts.
Avoid complicated designs that would increase manufacturing costs.
Avoid cheap looking or low cost.
Something that is clinical and stale looking.
We are flexible with the size. Currently working with box dimensions that are 12 x 5 x 5" and you can find images here: https://tinyurl.com/ltke6lx
Would like a paper sleeve that goes around a box this size.