**Update 30July**see below
We are launching an Organic Citrus line. The centerpiece of the product line will be bags sold in supermarkets, complemented by matching shipping cartons and PLU stickers.
(A PLU is the little round sticker you find on fruit)
We need a bag design for our line of organic citrus. There are 5 different fruits: Oranges, Lemons, Mandarins, Grapefruit and "Citrus". The bag for all 5 flavors will be almost exactly the same, just with different fruits. So you'll create one general design for the bag, and the only difference being the fruits."
"Citrus" is generic bag that will be used for citrus fruit that is only harvested in small volumes - like minneolas, satsumas, cara caras, limes
Design Elements should include:
~ the word ORGANIC - clear and loud!
~ fruit name - Oranges, Lemons, Mandarins, Grapefruit or Citrus
~ product line title -
"Organic Harvest" or "Organic Harvest by Classic Harvest"
~ USDA Organic Logo
~ Classic Harvest Logo (on back bag)
~ Drawing or picture of fruit. (Citrus can include oranges, lemons, mandarins, grapefruit, minneolas - no limes)
~ a nod to our signature swirl - see our logo and swirly fruits uploaded for example
Inspiration/ideas include - we have uploaded lots of examples:
~ natural foods and farm stand
~ Chalkboard signs including colored and white chalk
(common now in starbucks and grocery stores)
~ Old fashioned crates from farms
- chalk drawings or watercolor drawings of fruit
Bags - need three styles (Oranges, Lemons, Citrus)
~ bags are a film that repeats and wraps around bags so it can be used for various bag sizes (we have uploaded examples of graphic proofs and pics of bags - please open PDF examples)
~ design fit on template from film manufacturer
~ FRONT of bag - MUST include:
~ "ORGANIC" this must be biggest and clearest!
~ Variety - Oranges, Lemons, Mandarins, Grapefruit, Citrus
~ Title "Organic Harvest" or "Organic Harvest by Classic
~ USDA Organic Logo
~ drawing of fruit
~ BACK of bag - MUST include:
~ Classic Harvest Logo
~ spot for text - approximately 250 words
~ marketed by:
Classic Harvest, LLC
Dinuba, CA 93618
(barcode, weight, etc will be added with sticker
so you dont need to worry about that)
AI file with Vectors for each fruit
List of colors used
adding comments for clarity...
~ the design will be on a film that repeats itself, depending on weight of bag 2-4lbs panels of design will show, but they will be cut off. design should not have hard lines (borders-horizontally)across but should flow.
~ please see in the notes about the cartons and keep that in your mind on the film.. the design needs to be adaptable to simplified carton design
- USDA logo must be prominent and cannot be changed.
~ please be sure to look at the attachments - if your idea includes a chalkboard look - needs to be more than white font on black.
~ if you use stock imagery - please be sure similar look is available in all four fruits - lemons, oranges, mandarins, grapefruit
~ fruit often has different names in various parts of the world so a bit of translation:
~ mandarins are sometimes called
Satsumas, Clementines, Mandarinas, Murcotts
~ grapefruit also called:
~ Oranges we are selling are Navel oranges
with a bright orange skin vs thin skin oranges