Nutritious All Natural Dog Beverage - Design the award winning packaging

Innovative Pet Solutions, LLC

I sell an all natural coconut water dog beverage supplement to pet owners with the goal of providing hydration, health and happiness. The target audience is pet owners, age 30-65 in the middle to upper income brackets, who are active, health conscious and want the best for their pets. The overall theme I'm going for is an all natural nutritional product that vitalizes, energizes, replenishes and is great tasting. I'm not targeting just sporting dogs or those who are highly active. This product can be used with all types of dogs whether they're highly active or enjoy more a laid back type of lifestyle. It provides all the essential minerals and vitamins to replenish and maintain fluids needed for proper hydration. It can be used with dogs after strenuous exercise or exposure to heat. It can also be used with dogs for routine hydration maintenance or simply as a delightful treat. You can view my website at viva-coco.com to learn more about my brand and how I'm going to market the product. In the design, I would like some consistency in the branding by leveraging the colors and themes on the website but by no means does it need to be anything close to an exact match. I'm really interested in seeing the creative designs you can come up with.

This is a coconut water powder that will be mixed with water. It will be offered in a 5-7oz stand-up zipper pouch so the design needs to be for a stand-up pouch. I've attached my logo and you can visit my website at viva-coco.com to learn more about the product and how I'm going to position it. I would prefer that the design uses no more than 5-6 colors total. On the front of the package the logo needs to be predominantly displayed and it should be more of a tropical theme (greens, blues) since that is where coconuts grow.

*Also on the front need to list the Net Weight 5.3oz (150g)

Story for the back of the label:

Why should dogs only get one choice of what to drink in life? Give them all the benefits of coconut water that you enjoy with the taste they love. Dogs in tropical cultures discovered the secret of this "dew from the heavens" centuries ago.  Not only is it safe for dogs, it's packed with vitamins, minerals and electrolytes to support your dog's health, happiness and hydration.Coconut water comes from the tender young green coconut.  It's 97% water and 3% vitamins and minerals.  Viva Coco is the 3% nutrients.  This natural coconut water powder is refined by using advanced drying technology after the pure coconut water is extracted out of the sustainably harvested coconuts. This technique is an environmentally friendly process that reduces the carbon footprint of shipping massive amounts of water half way around the world. The powder form also provides for the convenience of mixing it when you choose and a longer shelf life. 

Here are the requirements for the back of the label to comply with regulations:

1. Ingredients: Coconut Water Powder, <10% Maltodextrin (processing aid)

2. How to Give: Dogs up to 50 lbs 1 tbsp daily, Dogs 50+ lbs 2 tbsp daily for hydration maintenance. Or give the recommended amount to re-hydrate after high activity levels, exposure to heat or as a reward. Simply mix the coconut water powder in fresh water (1 tbsp per 8 oz of water). It's normal for some of the powder to settle at the top. Dogs like to think of it as icing on the cake! *Intended for intermittent or supplemental feeding only. Not recommended for obese or diabetic dogs.

3. Display website name : http://www.viva-coco.com

4. Distributed by Innovative Pet Solutions, LLC Aurora, CO 80015 (855) 579-5831 email: info@viva-coco.com | Viva Coco is a product of Innovative Pet Solutions, LLC

5. Product of the Philippines

6. Add UPC code (file attached)

7. Create section for Guaranteed Analysis:

Per 6 gram serving (1 tbsp)
Guaranteed Analysis:
Crude Moisture (Max) 2.75%
Potassium (Min) 147.69 mg
Sodium (Min) 23.11 mg
Calcium (Min) 17.19 mg
Vitamin C* (Min) 8.43 mg
Magnesium (Min) 8.09 mg
Iron (Min) .53 mg
Vitamin A (Min) 1.6 IU
*Not recognized as an essential nutrient by the AAFCO dog nutrient profiles

Have fun with it and I can't wait to see what your creative mind come up with!