We are completely over-hauling 75% of our products look and feel. This includes a launch of 5 to 7 new products by March 2018. With that being said we need a design that can translate throughout our different products and maintain some sort of uniformity. These updated products are going to be heavily marketed to the 20-50 year old range.
We want to use unique colors and maintain brand recognition throughout with our logo on top. We are moving in a direction that includes labeling things like Non-gmo, Gluten free, Organic, etc... We need a set space on all labels where customers can become accustom to seeing these call outs.
We are an all natural dietary supplement manufacturer with over 36 years in the natural and mass market industry. Our main products Colon Cleanse and Super Colon Cleanse are staying with an older look but are in every market possible ie; Mass Market, Natural, Convenience, doctors offices, etc... We are striving for our new look to be able to translate through to all markets as well.
Maintaining the message that our products are all natural (without necessarily saying it) and top quality is most important to us.
We have done lots of market research and i will attach images of some of our competitors for your reference.
The majority of our products are in bottles however, this overhaul is giving us the opportunity to explore other packaging looks, shapes, textures, etc.. So if you have any cool ideas, don't limit yourself.
- Front of Label -
(key call outs)
-Food for your Probiotics*
-Promotes the Growth of Good Bacteria*
- Helps Maintain Regularity*
- Gluten Free
- Milk Free
(size and content information)
500 mg Each
- Back of Label -
(Supplement Facts and warnings)
SUGGESTED USE: Adults take 3 capsules twice
daily. Prebiotic Formula may be taken continually to
support overall health.*
The trillions of probiotic cells in our digestive tract are living organisms that need food to survive. These probiotics don’t eat just any food, they feed on prebiotic fibers. Prebiotic fibers are non‐digestible to the human body but highly digestible to the thousands of strains of microflora in your digestive tract.
Our unique formulation provides you with multiple sources of prebiotic fibers such as FOS, Inulin, Burdock Root, and Arabinogalactan to feed the majority rather than supplementing with just a few probiotics. Each strain of probiotics has a particular function and the thousands in our bodies work synergistically to maintain a well-functioning digestive system. This is why it is essential to maintain a healthy gut microbiome.