JohnSir got their new product packaging by running a design contest:
All-Natural Men's Body Wash needs an AMAZING label!
Check out JohnSir's Product packaging contest…
Cosmetics & Beauty
Mason & Birch
Face and Body Wash
Description of the product
Mason & Birch Face and Body Wash is a 99% Natural, 95% Organic, high-end body wash designed for men. It represents an elevation of nature using the latest in technology. It's the perfect All-in-one wash for the busy man. he can wash his hair with it...shave with it....bubble bath with it....and pamper his skin with it. The sugar based Aloe Vera rich formula combines with nurturing botanical ingredients to nourish and protect skin. Essential oils boost antioxidant power as well as infuse this product with the intelligence of the plant world. MSM restores life to stressed and tired skin. Plant based fatty acids heal and coat ruffled skin cells.
Description of the product target audience
Men who are looking for a product that represents an elevation over what's already available. The self actualized man - has his life together, knows who he is, cares about more than survival…he’s living above that. Business/Sales Men, Environmental activists, people in a career, fashionable men, The kind of people who go for quality, who go for a quality whiskey, or quality clothing. The every day guy as well.
We're looking to make the label and product stand out, so extra points to designs that are simple yet eye-catching. We're looking for a clean label that's not too busy. It needs to be immediately evident that it's an all-natural product, however it also needs to give a feel of extremely high quality ingredients. It also needs to appeal directly to men without looking overly luxurious. We’re going for more of a confident, laid back vibe. We want the average guy to feel like they’re getting a real quality product they could shop for in jeans and a t-shirt. While it’s not required to list anything on the front, there are some great ingredients you can choose to showcase if it fits your design. We’ve listed them in order of what we think might sell the best: Sea Minerals Reishi Mushrooms Propolis Astragalus Burdock Root Horsetail Red Clover Leaf Aloe Dandelion Lavender MSM Rose hip Seed Oil Gotu Kola Geranium Olive Oregano Vitamin E Tea Tree Calendula Eucalyptus Chamomile Grapefruit Bayberry Orange Peel COLORS: This label will be going on an 8oz Boston bottle that's solid black with a stick-on paper label. You have all colors available. There are two separate labels, one on the front and one on the back. Label shape is open and up to you. Although the label is in a gold gradient and works well on a black background, we are not stuck in that color scheme. Feel free to try a different label color and logo color if you think it'll make your design stand out. Required Content: Front Label: 99% Natural / 95% Organic Back Label: We'll need an area for a barcode on the back of the bottle, and an area to describe the product and the company in three sentences or less. We also need to put the ingredient list on the bottle somewhere, which is listed below. Ingredients: (99% Natural/95% Organic) Ingredients: Aqua (Deionized Water), Dimethyl Sulfone (MSM), Decyl Glucoside, Aloe Barbadensis (Organic Aloe) Leaf Juice, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Lavandula Angustifolia (Lavender Hydrosol) Water, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Disodium Lauryl Sulfosuccinate, Hydroxyethyl Ethylcellulose, Carrageenan, Potassium Sorbate, Sodium Benzoate, Borago Officinalis (Borage) Seed Oil, Rosa Canina (Organic Rosehip) Seed Oil), Olea Europaea (Organic Olive Oil) Fruit Oil, Origanum Vulgare (Oregano) Extract, Tocopheryl Acetate (Vitamin E), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Eucalyptus Globulus Leaf Oil (Eucalyptus) Leaf Oil, Sea Water (Ocean Mineral Concentrate) Extract, Arctium Lappa (Burdock) Root Extract, Astragalus Membranaceus Root Extract (Organic Astragalus), Calendula Officinalis (Organic Calendula) Extract, Chamomilla Recutita (Chamomile) Extract, Citrus Grandis (Grapefruit) Seed Extract, Ganoderma Lucidum (Organic Reishi) Extract, Lavandula Angustifolia (Lavender) Extract, Myrica Esculenta Bark (Bayberry) Extract, Propolis Extract, Rosmarinus Officinalis (Organic Rosemary) Extract, Trifolium Pratense (Organic Red Clover) Leaf Extract, Citrus Aurantium Dulcis Peel (Orange Peel) Extract, Centella Asiatica (Organic Gotu Kola) Extract, Equisetum Arvense (Horsetail) Extract, Geranium Maculatum (Wild Geranium) Extract, Taraxacum Officinale (Organic Dandelion) Extract.
What to avoid
Please avoid anything that looks like a drugstore brand mainstream design such as Axe/Suave/Dove. Also please avoid going too high end with the design; once again it needs to be approachable by the average guy.
not sure. Standard Boston Bottle, two stick-on labels. Die-cut labels are an option if it fits your design.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
JohnSir collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our audience are about 65% female and 35% male. We are based in London, Uk and the typical age range would be from 20-30
Anyone looking for organic and natural hair growth stimulation, that also cares about minimal, whole plant, natural ingr
25-35 year old females, busy, need extra glam on the go- not used to, or uncertain about using the typical glue for eyel
Often used by people who care about the environment. It produces no plastic waste like the conventional standard razor.
Men of colour between the ages of 20-40 located in North America, with an income level of $75,000+ per year.