Matthew Poat got their new product packaging by running a design contest:
Motorsport Themed Chocolate Bar Packaging
Check out Matthew Poat's Product packaging contest…
Food & Drink
Other color requirements
It would be good to have a different colour for each bar/track but avoid the standard tropes of relying on country flag colours, since there is too much crossover.
Chocolate Engineering Ltd
APEX BAR (working title)
Description of the product
We are a chocolate company who specialises in making products for F1 teams, drivers and sponsors. Our main product is filled chocolates that are shaped and decorated with coloured cocoa butter to resemble famous F1 helmet designs. We are looking to broaden our range by offering chocolate bars. The bars themselves will feature the outlines of F1 tracks including Silverstone, Spa Francorchamps, Monza, Suzuka, Monaco and many more. One bar design per track. The packaging for each bar/track will need to be easily differentiated but of a similar design/layout (i.e different colours, different text, different logos, etc).
Description of the product target audience
F1 teams and fans
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Matthew Poat collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
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And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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The typical drinker for this proposed product will be as follows: * Likely female skewed 20-65+ * Most likely to shop
Our products are typically used by mothers and babies with an intolerance to dairy.
Majority are women over 50 years old.
Our customers are men and women from Gen X, Y and Z who lead an active physical and social life and are conscious about
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2 days ago | 9 min read