Light, white wine that is sweet and semi-sparkling. Great for celebrating and for sweet wine drinkers. Sells in grocery stores, so needs a nice refreshed shelf presence. Vineyard is over 40 years old, planted in 1973.
Description of the product target audience
Female wine drinkers who prefer sweet wines. Based in Oregon.
A front wine label that uses the current "Tualatin Estate" logo, but in a refreshed way. We don't love the photography and don't want to use that anymore. We would like to continue to use black, copper and white as the brand colors (no orange). We'd like to update Muscat to Moscato. Signal it is a sparkling wine with Italian flair. We want it to look premium and high-end, have a feminine, elegant and traditional look. We like high contrast (white or black backgrounds) with a brand font for Moscato to look Italian.
What to avoid
No screen printing for this one, we'd like to use a paper stock.