You can choose to submit packaging designs for most colors on a 250g flexible stand-up pouch/ doypack. I included other packaging designs passed the standard examples to give you additional examples of related brands I've liked.
I'll start with overview of Moringa and MUNA.
Product Location: Hand Harvested at Single-Source, Family Farm in Ecuador
Highlights: Daily SuperGreen, Adaptogen, Nature's Multivitamin, Nutrient-Dense, Antioxidant-Rich, Source of Complete Plant Protein.
Brand Name: MUNA comes from the Quechua word for “love”.
Inspiration: Minimalist, Millennial, Honest, but with a sense of exploration. Honor the product source by balancing with pops of ethnic representations of Ecuador — attached as “Mood”.
I do not want the package to feel like your forcing heritage/story on the market. It's a more minimalist packaging with honest, almost playful undertones about this "Miracle Tree" as its known.
Antioxidants: Antioxidant Score— Boosting an ORAC (measurement of antioxidants in foods and supplements) with a value of 157,600 — it has 6x the antioxidants of goji berries. It also beat out Acai berries, green tea, blueberries, dark chocolate, garlic, pomegranates and red wine in this antioxidant matchup.
Protein: Rich Source of Complete Plant Protein (Plant-based Protein Source with all 9 Essential Amino Acids, 19 Amino Acids in Total); Moringa is a Great Source of plant-based/Vegan BCAAs (The branched-chain amino acids are a group of three essential amino acids that are traditionally found in animal products and are supposed to help with muscle building/recovery)
Nutrient-Dense: Moringa is naturally high in vitamin a and vitamin C. It also has vitamins B5 and B6, folate and essential minerals; iron, magnesium, calcium and phosphorous.
USDA 100% Organic
Orthodox Union (OU Kosher)
Uses: Put a scoop/spoonful of powder (Market is saying its 10g for serving)
Illustrations are great. Think it can communicate the message while reducing a lot of the text.
Front: I'd like the front to be more minimalist and creative design, boasting about the high-level benefits/categorization (Nature's Multivitamin, Daily SuperGreen, Adaptogen, Complete Plant Protein, etc.)
Back: I'd like the back to focus on uses and highlight more of the health benefits. Please let me know if you have additional ideas where there is need for more information about the company/operation.
Again, digital drawings/illustrations are great, especially when they feel more specific to this plant and these benefits.
Thoughtfulness, research, and details will be taken into consideration as I'm hoping to use the same designer for a range of our products. I'm really looking at someone who is going to try to put a tiny little "MUNA" somewhere on the creative design (e.g. on the horse carrying supplies on "Mood" images") for someone to find down the line. I look forward to the ideas that you come up with and please feel free to ask questions.
Questions about product, wording, story, and anything else relevant will be answered more quickly and thoroughly than those seeking more general feedback after a quick design.