tare2 got their new product packaging by running a design contest:
More Cakes in Africa! New brief
Check out tare2's Product packaging contest…
Food & Drink
Description of the product
Miss Pépita is a Euro Bakery brand that makes cakes a with chocolate chip toppings. Chocolate chip in french is "pepites de choclat" hence the name Miss Pepita. We will be making a vanilla cake with chocolate chip and a brownie with chocolate chip under the brand name of Miss pépita. Cakes will have a bit of a rectangular shape and will weigh 40g This product will be sold in supermarkets, high frequency stores and service stations in the bakery category shelf and at check outs.
Description of the product target audience
Our main target here is mothers of young children looking for a high quality locally made chocolate chip cake to give to their kids Location West Africa Income level low. This product will be sold for the equivalent of 25 cents consumer price
Wrappers for Miss Pépita vanilla cake/chocolate chip and for Miss Pépita brownie/chocolate chip
What to avoid
Euro bakery logo to figure on the back of packaging so need to worry about it right away. Lets try and give Miss Pépita as much personality as possible We are designing a wrapper that hold individual cakes ! not designing a box at the moment
kindly refer to key line
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tare2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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