denise.fernandes got their new product packaging by running a design contest:
Modern, sustainable & conscious rehydration tablet needs clean & impactful design for the Scandinavian (& UK) markets
Check out denise.fernandes's Product packaging contest…
Medical & Pharmaceutical
Other color requirements
Printing will use Pantone color scale. Please start with PANTONE CLASSIC BLUE AND WHITE. Happy to mix some other colors with blue but no more than 3 colors total.
Description of the product
A oral rehydration solution effervescent tablet. HOW TO USE: The effervescent tablet is dropped in 120ml water and the resulting solution has electrolytes and salts that help the body retain water and thus, be hydrated. HOW IT LOOKS AND TASTES: The solution is clear and taste lightly like raspberry. WHY WE STAND OUT: – The formulation has more electrolytes than products currently on the market. – Although there are other products on the market, this is the only product that uses no artificial sweeteners or flavors, and is instead flavored with natural wild raspberry and sweetened with stevia, a plant based sweetener which is biodegradable. – The product is also less calories than other products on the market. – There is also minimal packaging. WHAT DROPP MEANS: In Swedish, "Dropp" means an IV/drip. As it will also be sold in English speaking markets it could be understood that "drop" also refers to water in English. WHERE IT WILL BE SOLD: This product will be sold in Sweden and UK.
Description of the product target audience
CORE IDEAS OF THE PRODUCT: – At the heart, this is about bringing a healthier alternative to the market for both adults and children (i.e. less calories, no artificial flavors or sweeteners, more electrolytes). – This is also about bringing a product to the market with a lower environmental footprint. It is believed that artificial sweeteners do not biodegrade in the water system, and remain in the environment for a long-time. –This product has substantially less packaging, as all other products come in a box, and the leading competitor comes in two plastic containers in a box. TARGET MARKET: The target market is broad, as the product is suitable for anyone 3 years and older who has dehydration due to diarrhoea, vomiting, heat exhaustion, cold and flus, travel sickness, fasting, cancer etc. However, the product is primarily used in Sweden and the UK as a drink when you have had a tough day, are tired, are hungover, or even think you are about to get sick. The buyer would likely be mothers aged 20 - 50 and young adults.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
denise.fernandes collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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