How Melanie16 started their product packaging journey
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Description of the product
SmartCook is a bag that grocery stores can use to prepackage vegetables or complete meals. The customer then takes the bag home and cooks the meal (in the bag) in the microwave or oven.
Description of the product target audience
The primary end user of the bag is the grocery store customer. (More women than men). This product is a value-add product. Because the veggies are cut in store they are considerably more expensive than normal vegetables. Therefore we are targeting the more affluent buyer. She is most likely a busy mom who wants her family to eat well but doesn’t have time to prepare a bunch of vegetables or a meal.
I need the bag designed. The front should have the logo with some designed and a window to see the product inside.
Here are the things that need to be included on the front of the bag:
- Smart cook logo
- "Steams in the bag"
- "Made fresh in store" / "Préparé en magasin"
- This could be in the form of a badge like the one attached.
The following can be on the front or the back.
- "Cooks in the oven or the microwave." / "Pour cuisson au four conventionnel ou au four micro-ondes"
On the back:
- "Caution: hot steam. Open carefully." / "Mise en garde : Vapeur chaude. Ouvrir avec précaution."
- "Cook with this side up." / "Cuire ce côté vers le haut"
- "Please recycle" / "SVP Recyclez" with recycle symbol #1.
- Created by: Créé par: Valany Food Packaging http://www.valany.com
All text will also need to be in french. I will provide french translation shortly.
File format should be .ai
What to avoid
Avoid using too many colors. We'd like to stay around 3 but if you feel more colors would make it look a lot better, please go ahead.
I will attach the dielines soon but the size of the bag is 23.5x20cm.
Our bag with veggies. These bags are sometimes filled with veggies and meat to make them a ready-meal option.
Example of a competitors bag.
Example of a cute made fresh. I don't have the rights to this so this is just an example.
this is an example of the recycle symbol that needs to be used.