info KGR got their new product packaging by running a design contest:
*!*!*!Modern - Clean - Artistic Designer Wanted*!*!*!
Check out info KGR's Product packaging contest…
Food & Drink
Paleo Baking Company is the top seller of Paleo diet friendly baking mixes since 2012. We’re revamping our entire branding and our packaging is the core of our brand. We sell our products to avid crossfitters, people with specific allergies or on strict diets, those who are gluten free, dairy free and any other manner of dietary restrictions. Our product uses no preservatives and is handmade in Seattle, Washington and sold nationwide and through our website, Amazon and through various grocers and wholesalers nationwide.
What's your vision?
PLEASE READ THE ENTIRE DESIGN BRIEF: We’re a growing baking company that exclusively sells baking mixes for the Paleo Diet and those with specialty diets. We sell through our website, PaleoBakingCompany.com (currently being redesigned) as well as through Amazon and grocery stores. If you want to see your packaging designs in Whole Foods and Kroger this year, (as well as lots of future work) this is the contest for you. This has to stand out on grocery shelves. It has to look refined and have high quality feel. We currently sell the following 3 products: Paleo Spice Cake & Muffin Mix Paleo Chocolate Cake & Muffin Mix Paleo Hazelnut Cake & Muffin Mix We are exclusively looking for packaging designs on stand up pouches (see attachments for dieline and dimensions for our product) with a gusset on the bottom. Please DO NOT submit boxes or see through coffee bags with ribbons on them or anything of the like. You can access the pinterest board for inspiration here: https://www.pinterest.com/paleobakingco/packaging-insperation/ There are tons of “artisanal” looking packages out there and while those look good now, we want something that will stand the test of time. That being said we’re not totally against it if it’s extremely unique however we’re wanting to move away from it. We’re looking for high end looking packaging that will mesh with our high end brand because we’re selling cake mixes for around $10. The packaging must reflect that. We don’t want to look like a "classic" betty crocker cake mix. Creative interpretations, including sketches, doodles, color choices - no visual representation whatsoever of what’s in the package. We’re looking for one central piece of packaging with 3 design variations for our 3 products WITH the easy for us to add more products down the road We want the front and back of each package designed, including fitting in all the necessary information such as nutrition facts, ingredients, preparation instructions etc. (see attached files.) On the packaging we have certain things that must be included (such as the nutrition facts, instructions, the weight, etc, please see attachments for these files.) We also want to ensure the front designates that the products are Gluten & Grain Free, Dairy Free, Refined Sugar Free and Soy Free. These are the core constructs of the paleo diet and important to have on the front of the packaging, be it through copy, icons or a mix of both. Since 99 designs utilized 2 step system, in the first step we want designs that will help you stand out against the other designers so focus on the front and back of 1 package (while allowing for variation for the 3 final delivered sku’s.) In the second step, those who we approve for round 2, you will work on refining the designs while submitting 3 product skuus for our 3 products, showing both front’s and backs of our products. Final Deliverables: 1) 3 full designs, front and back packages for our 3 sku’s. This includes all our necessary information on the front and back, including our logo, website, nutritional facts, ingredients etc. (see attached files.) 2) Isometric rendering of the final products, front and back, for reference, in PDF form. 3) Use the dieline as a template for sizing and layout purposes of how the design will look on the actual pouch. Front and back of packaging designed for our 3 products. We will need the artwork in Adobe Illustrator and PDF. This will include a final print ready file we can hand over to our packaging company based off the dimensions in the dieline. 4) If there are any specific colors you're using, be sure the designer calls them out as Pantone colors in the artwork. This is from our packaging company and important for consistency from design to print. 5) Decide on whether you'd like the finish to be gloss, matte, or both. If both, please designate what you'd like to be gloss and vice versa. This should be reflected in the renderings of the images as well.
Attachments: Attached are our required assets for both the front and back of our packaging, including weights, directions, web url, UPC’s, nutritional facts, barcoding, ingredients etc. These are distributed amongst our 3 products. I’ve included a zip file with multiple word docs, PDF’s and images that have our barcodes, nutritional facts and required copy for the back and front of our packaging. We also have our logo attached for our company. This logo, obviously, needs to be on the front of the packaging. Attached are a variety of different design files for our logo. FUTURE WORK GUARANTEE: We are in the midst of expanding and doubling our products this year and WILL need packaging updates. We want to work with a designer who not only can deliver these but will work with us in the future to design our new lines of products.
$1,699 Platinum package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
info KGR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target market is people who are following KETO diet and VEGAN diet as a meal replacement. Aged group 24-45. This is grea
upper middle class, ages between 18-43, fun, creative, healthy. Trying target the young and healthy conscious but in a f
Athletes, vegans, male/female from 16 and up
Male and female aged between 22 - 35, that are into living a healthy lifestyle but need an extra kick in there coffee
Age 21-45 Male & Female who loves partying, going out, drinking, clubbing, chilling, etc.