Received a wonderful range of work! Followed design direction very well.
How bzapien started their product packaging journey
Who are you known as?
Milton Industries, Inc
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Milton Industries, Inc. manufactures and distributes premium pneumatic accessories for the automotive repair, military, industrial, agricultural and heavy duty fleet markets. Milton’s strong brand was built on quality products Made in the USA
What inspires you and how do you envision the design for your business?
We are looking for both a new sub-brand logo called Cobra Flex, plus new packaging concepts for our flexible PVC hybrid air hose. We are looking for new packaging concepts and ideas, so let's see what ideas you've got! This packaging needs to be able to free-stand and lie flat on a shelf, and should also include two 'butterfly' holes for hanging from a product hook (hooks are 1" apart). We would like for you to follow Milton branding standards, especially the logo and brand colors (black and 185C Red). The air hose is coiled up (like you would see with garden hose in a package) and the coil dimensions are 10.25"l x 10.25"w x 4.25"h. EPS and PDF files of our logo are attached, plus the branding standard for the logo (185C red logo on Black background).
Key features of the hose that you'll need to take into consideration:
- Hybrid PVC construction - Lightweight yet durable
- Flexibility - hence the reason for using a Cobra as the product image. Shows flexibility, strength and better than the competition. Flexibility also related to temperature - flexible down to -40°F
- No kinking and lays flat - two key features on the job site. Limits trip hazards by not having loops of hoses
- Brass hose ends - main competition has aluminum
- 300 PSI working pressure
We are looking for out-of-the-box packaging concepts with an amazing logo, to differentiate our air hose from our competition's offering (Flexzilla, main competitor)